Our Brand Portfolio addresses significant share of overall Out of Home Dining market through its multi-brand, multi-category platform encompassing principal QSR segments, Fast Casual, Indulgence, Casual Dining and Coffee; and serving across all channels ranging from dine-in, take-away, drive-thru, car-hop and home delivery.
Our portfolio is not static – while our franchise brands have been developed by us for decades, we constantly optimise and selectively expand our matrix for most relevant, high potential concepts, such as recently signed Peet’s Coffee in the Coffee vertical.
Americana approaches innovation with a 360-degree view that touches the entire value chain be it product, menu, experience or operations. For instance – pioneering KFC’s now-iconic Twister products in 2003 across all GCC countries in a unique local take on the classic shawarma product; and developing proprietary brand specific Super Apps, self-ordering kiosks, tablets, robots, one of its kind ‘Voice of Customer’ platform – forerunners in global system experimentation.
We are continuously adapting to the needs of our customers and markets, while maintaining our commitment to technological leadership and operational excellence in order to deliver consistently outstanding dining experiences.
Among one of the first international chains that entered into the MENA QSR industry in 1973, Americana’s KFC restaurants are associated with its vibrant, contemporary restaurant designs and signature menu items. Americana is a clear leader in Chicken QSR based on the number of restaurants with number one positions in all markets we operate. Americana’s vision is for KFC to be “the most trusted & loved chicken brand” in its countries of operation.
We have been consistently ranked as a top ranked performer in independent audit scores by Yum! that measures brand standards, food safety, health and safety.
We have a long standing relationship with Hardee’s brand and its parent company CKE Restaurants Holdings, Inc. (“CKE”) spanning forty years. We are the largest global franchisee for CKE restaurants having opened our first Hardee’s restaurant in Saudi Arabia in 1980 and since then have steadily expanded into ten countries in the MENA region including Kazakhstan. Hardee’s aims at being the ultimate destination for cravable and indulgent burgers in the QSR segment. Hardee’s is known for its bold innovations that introduce new flavours to its customers in the MENA region, and differentiates itself through its offering of chargrilled burgers, premium quality & superior ingredients, bigger portions, and a range of staple regional iconic menu items.
Constantly building our leadership across the region and Kazakhstan, we bring new, bold flavors that ignite the senses and leave an unforgettable taste, reinforcing our focus on always being authentic, laid back and enjoying our best life, every day.
Americana’s first Pizza Hut restaurant opened in 1979 in the UAE, and since then we have steadily expanded into various countries including Egypt, Jordan, Bahrain, Kazakhstan, Saudi Arabia and Iraq. Given our long-standing relationship with Yum! for almost fifty years, in 2022 we were selected to relaunch and scale the brand with development rights to Saudi Arabia (except Jeddah city). In 2023, we further strengthened our regional presence with successful launch in Iraq.
Innovation and omnichannel convenience is a major differentiator for Pizza Hut, and as such we are always working on introducing new menu offerings and services. In addition to the original pan pizza offering, we offer an extensive menu featuring Hut Signature and Artisanal pizzas, pasta, beverages, and desserts ensuring we are able to serve the tastes of a large, regional as well as an international customer base.
Our rich offerings have made us the category leader in the MENA QSR industry, and our innovations are driving the consumption of pizza as a regular meal and not just an occasional or celebratory meal opportunity.
In 2006, Americana acquired the franchise rights for Krispy Kreme in the MENA region and introduced the famous hot original glazed doughnut and variety of other indulging, assorted flavours. We are the largest franchise and only franchise partner for the Krispy Kreme brand in the MENA region.
We aim to grow the brand and promote its irresistibly original sweet treat by strengthening brand love with consumers and become the most loved sweet treat brand in the world. Our strategy is to maintain a balance between the well-known international flavors and locally developed innovations. After successfully launching the Krispy Kreme brand in Egypt in 2021, the Company continues to invest in expanding its business in MENA and has successfully launched the brand in Jordan in October 2022. In 2023, we further expanded our regional presence with successful launch in Kazakhstan.
Americana Restaurants is TGI Fridays’ exclusive franchise partner in 6 markets, bringing that “In Here, It’s Always Friday™” feeling to families and friends together every day of the week. TGI Fridays is a global casual dining restaurant that serves authentic American food and drinks with exciting twists.
An approachable and quirky experience for the youth (and the young-at-heart), the Americana Restaurants-owned Wimpy brand in its countries of operation has been revived as a trendy burger chain. With a name inspired by the Popeye cartoon character, Wimpy was launched in Kuwait in 1969, introducing MENA region to high quality burgers.
After decades-long hiatus, Americana revived this beloved brand in 2021 to disrupt the industry with great tasting burgers at affordable prices. Using 100% fresh beef, hand-breading the chicken fillet, and making every sandwich fresh to order. Currently, the brand is present in Egypt, Kuwait and the UAE.
Americana Restaurants is the exclusive franchise partner for Peet’s Coffee in the GCC, set to provide a premium coffee experience to coffee lovers and tap into the region’s booming coffee market. Peet’s is one of the leading coffee brands in the U.S., responsible for introducing premium coffee to North America in 1966, with more than 370 coffee bar locations across the U.S. and China. The Company has opened 3 outlets in Dubai, and 3 in Riyadh in 2023.
Americana Restaurants is Costa Coffee’s exclusive franchise partner in Egypt, Kazakhstan and Jordan, serving coffee that is loved for its naturally sweet, smooth and distinct flavor. As one of the largest and fastest growing coffee chains in the world, Costa Coffee proudly serves the best quality coffee from the world’s finest coffee beans.
Americana Restaurants is Baskin Robbins’ franchise partner in Egypt and Kuwait, known for its unique 31 flavors concept – one for each day of the month. Baskin Robbins is the world’s largest chain of ice cream specialty shops, offering a treat for every occasion and continuing to innovate and create new flavors for every taste.
Chicken Tikka is Americana Group’s first and largest home-grown casual dining brand. First launched in Cairo five decades ago, the brand delighted customers with its famous oriental grilled chicken and differentiated dining experience, quickly gaining a huge following. Strictly committed to the highest standards of quality and freshness, Chicken Tikka has rapidly grown to offer our grill expertise to customers in 28 locations across Kuwait, Egypt, Saudi Arabia and the UAE.