Americana Restaurants is the largest restaurant operator in the MENA region and Kazakhstan in terms of number of restaurants in its countries of operations. Americana Restaurants operates iconic global brands such as KFC, Pizza Hut, Hardee’s, Krispy Kreme and TGI Fridays, along with proprietary brands such as Wimpy and Chicken Tikka across the MENA region and Kazakhstan for almost fifty years.
The strength of Americana Restaurants is in the diversity of its portfolio which covers some of the most popular food categories including QSR, casual dining, indulgence, and coffee. Americana leverages the worldwide appeal and recall of its iconic brands, sustained focus on customer satisfaction, implementation of digital measures to increase efficiency in operations and enhance the customer experience. It replicates, improves and adapts to local tastes the tried-and-tested dining solutions from some of the world’s most popular brands with multi-decade global brand equity and high embedded customer trust, appeal and preference.
Our vision-mission-purpose resonates equally with team members in our restaurants, as well as our shareholders. Our focus on team members and customers is central to our success.
Diversified and relevant portfolio.
Present in major countries in MENA region and Kazakhstan.
Serving consistent quality and experience.
Performance and values driven.
Americana Restaurants has been able to consistently serve as a trusted and preferred partner for franchisors through its unique strengths as a multi-brand and multi-region operator. Americana’s passion for innovation, customer centricity and operations excellence are the key pillars of its attractiveness distinguishing it as an operator of choice for international brands entering MENA.
Among one of the first international chains that entered into the MENA QSR industry in 1973, Americana’s KFC restaurants are associated with its vibrant, contemporary restaurant designs and signature menu items.Know More
Americana Restaurants is TGI Fridays’ exclusive franchise partner in 6 markets, bringing that “In Here, It’s Always Friday™” feeling to families and friends together every day of the week…Know More
An approachable and quirky experience for the youth (and the young-at-heart), the Americana Restaurants-owned Wimpy brand has been revived as a trendy burger chain.Know More
Americana Restaurants is the exclusive franchise partner for Peet’s Coffee in the GCC, set to provide a premium coffee experience to coffee lovers and tap into the region’s booming coffee market. Peet’s is one of the leading coffee brands in the U.S., responsible for introducing premium coffee to North America in 1966, with more than 370 coffee bar locations across the U.S. and China.Know More
Americana Restaurants is Costa Coffee’s exclusive franchise partner in 3 markets, serving coffee that is loved for its naturally sweet, smooth and distinct flavor…Know More
Americana Restaurants is Baskin Robbins’ exclusive franchise partner in 2 markets, known for its unique 31 flavors concept – one for each day of the month.Know More
Chicken Tikka is Americana Group’s first and largest home-grown casual dining brand. First launched in Cairo five decades ago, the brand delighted customers with our famous oriental grilled chicken and differentiated dining experience.Know More
In 2006, Americana acquired the franchise rights for Krispy Kreme in the MENA region and introduced the famous hot original glazed doughnut and variety of other indulging, assorted flavours.Know More
Americana’s first Pizza Hut restaurant opened in 1979 in the UAE, and since then it has steadily expanded into various regions including Egypt, Jordan, Bahrain and Kazakhstan…Know More
Our ever-expanding footprint of restaurants covers 12 countries stretching from Kazakhstan in the east to Morocco in the west. With unmatched local knowledge and capabilities, we are the dominant players in our core markets with plenty of headroom to grow.
Our values are what stitches us together as a team and are at the core of our strong corporate culture. Embodied in our DNA, they guide the decisions we make each day, individually and collectively. Our values foster an environment where leaders of tomorrow are created to fulfil our vision of becoming the most trusted and fastest growing food operator in the world.
We always do the right thing, even if no one is watching. We are honest, transparent and inspire trust.
We have an unwavering commitment to quality. We strive for excellence in everything that we say and do and aim to exceed expectations.
We think and act like owners. We monitor our business closely, make difficult decisions, and treat every dollar as if it is our own.
We leverage our collective genius. We achieve our best results through teamwork and shared goals.
We exceed customer expectations everyday by providing quality products & exceptional service.
We embrace innovation and change. We operate with a sense of urgency and swiftly adapt to market and customer changes, to remain relevant.
Americana Restaurants is on a rapid growth and diversification journey to build on our established leadership position by creating sustainable value for our stakeholders and delighting our customers with great food and exceptional experiences.
Americana Restaurants, the master franchisee in the MENA region for KFC, Pizza Hut, Hardee’s, Krispy Kreme and more, announced that it had entered into a partnership agreement with Miso Robotics, a US-based company transforming the restaurant industry through robotics and intelligent automation.
June 17, 2022
Dubai – PepsiCo, the global food and beverage company has announced the renewal of its 25-year partnership with Americana Group, one of MENA’s largest restaurant operators and food manufacturers. The renewal will see PepsiCo continuing its diverse and much-loved product offering to consumers across the region through Americana’s most loved restaurant brands.
February 23, 2020
Fast food giant Kentucky Fried Chicken (KFC) is looking to open up to 70 new outlets this year across the GCC and Levante. The famous Colonel Sanders brand opened its first store in the area in Kuwait in 1974 and has gone on to become one of the market leaders, with 774 stores currently in operation in the MENA region – this includes 558 stores in the GCC, 220 in Saudi Arabia, 151 in the UAE, 66 in Kuwait, Oman (36), Bahrain (24) and Egypt (156).
August 8, 2019