For over half a century, we have been operating restaurants across the Middle East & North Africa (“MENA”) and Kazakhstan for iconic global brands including KFC, Pizza Hut, Hardee’s, Krispy Kreme and TGI Friday’s. Through this time, we’ve maintained a robust focus on operations, coupled with a growth-oriented mindset that has paved the path to making Americana Restaurants the largest out-of-home dining (“OOHD”) and quick service restaurant (“QSR”) operator in the markets we operate.
This rich and extensive experience has also aided us in establishing a reputation as a trusted and preferred franchisee for global brands, with a diverse portfolio covering QSR, casual dining, indulgence and coffee.
Our operations span across 12 countries representing a $56 billion market (2021), expected to grow at an estimated CAGR of 14% in USD terms from 2022 to 2026. We serve an addressable population of over 270 million people.
Given the favourable market conditions, and our strong foundation, Americana is well positioned to drive further growth and profitability; leveraging a powerful omnichannel and innovation-driven operating platform, scaling our footprint, increasing penetration and further expanding our offering across attractive, structurally driven markets.
attributable to Parent (FY21)
Serving consistent quality and experience.
Present in major countries in MENA region and Kazakhstan.
Diversified and relevant portfolio.
Our ambitious strategy for growth is enabled by four levers.
Despite rapid growth, out-of-home dining in our markets is significantly underpenetrated from both a supply and demand perspective and presents compelling potential for further expansion. We aim to leverage the current low levels of penetration to expand our scale and footprint across existing markets, brands and new QSR categories.
We are committed to driving revenue growth for our restaurants by capitalizing on marketing, smart pricing and product and service innovation. We expect to maintain our digital investment programme to gain additional customer wallet share across our existing footprint.
Expanding profitability margins is a KPI across the business. Our focus on cost discipline is reflected in our zero-based budgeting approach and use of real-time integrated software systems to maintain and strengthen restaurant-level profitability.
As the trusted and preferred franchise partner for global restaurant brand owners, we are constantly engaged in discussions on new franchise opportunities. With best-in-class infrastructure, a pan-regional footprint, a strong balance sheet and the know-how to operate across occasions and formats, we continue to consider potential strategic additions to our omnichannel restaurant platform.
1,2 Euromonitor International Report