For over half a century, we have been operating restaurants across the Middle East, North Africa and Kazakhstan for iconic global brands including KFC, Pizza Hut, Hardee’s, Krispy Kreme and TGI Friday’s, with further addition of Peet’s Coffee to our portfolio in 2023. Throughout this time, we have maintained a focus on efficient operations coupled with a growth-oriented mindset that has paved the way to making Americana Restaurants the largest out-of-home dining (OOHD) and quick service restaurant (QSR) operator in our markets.
This rich and extensive experience has allowed us to establish a reputation as a trusted and preferred franchisee for global brands, with a diverse portfolio covering QSR, casual dining, indulgence and coffee.
Our 12 countries of operation, represent a combined market that is expected to grow at an estimated CAGR of 14% in USD terms from 2022 to 2026, and we serve an addressable population of over 270 million people.
With favourable macroeconomic conditions and solid foundations, Americana Restaurants is positioned to drive further growth and profitability, leveraging a powerful omnichannel and innovation-driven operating platform, scaling our footprint, increasing penetration and expanding our offering across attractive, structurally driven markets.
attributable to Parent (FY23).
Serving consistent quality and experience. *As of 31 December 2023
Present in major countries in MENA region and Kazakhstan.
Diversified and relevant portfolio.
Our ambitious strategy for growth is enabled by four levers.
Despite rapid growth, out-of-home dining in our markets is significantly underpenetrated from both a supply and demand perspective and presents compelling potential for further expansion. We aim to leverage the current low levels of penetration to expand our scale and footprint across existing markets, brands and new QSR categories.
We are committed to driving revenue growth for our restaurants by capitalizing on marketing, smart pricing and product and service innovation. We expect to maintain our digital investment programme to gain additional customer wallet share across our existing footprint.
Expanding profitability margins is a KPI across the business. Our focus on cost discipline is reflected in our zero-based budgeting approach and use of real-time integrated software systems to maintain and strengthen restaurant-level profitability.
As the trusted and preferred franchise partner for global restaurant brand owners, we are constantly engaged in discussions on new franchise opportunities. With best-in-class infrastructure, a pan-regional footprint, a strong balance sheet and the know-how to operate across occasions and formats, we continue to consider potential strategic additions to our portfolio.
1,2 Euromonitor International Report