The No. 1 Platform for Iconic Restaurant Brands in MENA and Kazakhstan

Americana Restaurants is the largest restaurant operator in the MENA region and Kazakhstan in terms of number of restaurants in its countries of operations. Americana Restaurants operates iconic global brands such as KFC, Pizza Hut, Hardee’s, Krispy Kreme and TGI Fridays, along with proprietary brands such as Wimpy and Chicken Tikka across the MENA region and Kazakhstan for almost fifty years.

The strength of Americana Restaurants is in the diversity of its portfolio which covers some of the most popular food categories including QSR, casual dining, indulgence, and coffee. Americana leverages the worldwide appeal and recall of its iconic brands, sustained focus on customer satisfaction, implementation of digital measures to increase efficiency in operations and enhance the customer experience. It replicates, improves and adapts to local tastes the tried-and-tested dining solutions from some of the world’s most popular brands with multi-decade global brand equity and high embedded customer trust, appeal and preference.
Our vision-mission-purpose resonates equally with team members in our restaurants, as well as our shareholders. Our focus on team members and customers is central to our success.

ICONIC BRANDS

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ICONIC BRANDS

Diversified and relevant portfolio.

COUNTRIES

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COUNTRIES

Present in major countries in MENA region and Kazakhstan.

Restaurants

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Restaurants

Serving consistent quality and experience.

EMPLOYEES

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EMPLOYEES

Performance and values driven.

OUR BRANDS

Partnerships transcending borders and cultures

Americana Restaurants has been able to consistently serve as a trusted and preferred partner for franchisors through its unique strengths as a multi-brand and multi-region operator. Americana’s passion for innovation, customer centricity and operations excellence are the key pillars of its attractiveness distinguishing it as an operator of choice for international brands entering MENA.

OUR GEOGRAPHIC FOOTPRINT

The leading restaurant group across the MENA region and Kazakhstan

Our ever-expanding footprint of restaurants covers 12 countries stretching from Kazakhstan in the east to Morocco in the west. With unmatched local knowledge and capabilities, we are the dominant players in our core markets with plenty of headroom to grow.

Our Core Values

A culture of performance and achievement

Our values are what stitches us together as a team and are at the core of our strong corporate culture. Embodied in our DNA, they guide the decisions we make each day, individually and collectively. Our values foster an environment where leaders of tomorrow are created to fulfil our vision of becoming the most trusted and fastest growing food operator in the world.

Integrity

Integrity

We always do the right thing, even if no one is watching. We are honest, transparent and inspire trust.

Excellence

Excellence

We have an unwavering commitment to quality. We strive for excellence in everything that we say and do and aim to exceed expectations.

Ownership Mindset

Ownership Mindset

We think and act like owners. We monitor our business closely, make difficult decisions, and treat every dollar as if it is our own.

Collaboration

Collaboration

We leverage our collective genius. We achieve our best results through teamwork and shared goals.

Customer Obsession

Customer Obsession

We exceed customer expectations everyday by providing quality products & exceptional service.

Agility & Innovation

Agility & Innovation

We embrace innovation and change. We operate with a sense of urgency and swiftly adapt to market and customer changes, to remain relevant.

OUR STRENGTHS

Market Leader in MENA and Kazakhstan

Powerful Digital Platform

Payback Driven Financial Model

World Class Management

Customer Centric Operations

Passion for Innovation

Leading our Industry & Markets

Americana Restaurants is on a rapid growth and diversification journey to build on our established leadership position by creating sustainable value for our stakeholders and delighting our customers with great food and exceptional experiences.

Americana partners with Miso Robotics to become first operator in MENA to use robotics in kitchens

Americana partners with Miso Robotics to become first operator in MENA to use robotics in kitchens

Americana Restaurants, the master franchisee in the MENA region for KFC, Pizza Hut, Hardee’s, Krispy Kreme and more, announced that it had entered into a partnership agreement with Miso Robotics, a US-based company transforming the restaurant industry through robotics and intelligent automation.

caterermiddleeast

June 17, 2022

PepsiCo and Americana reaffirm their longstanding and trusted business partnership by signing an extended 6-year agreement

PepsiCo and Americana reaffirm their longstanding and trusted business partnership by signing an extended 6-year agreement

Dubai – PepsiCo, the global food and beverage company has announced the renewal of its 25-year partnership with Americana Group, one of MENA’s largest restaurant operators and food manufacturers. The renewal will see PepsiCo continuing its diverse and much-loved product offering to consumers across the region through Americana’s most loved restaurant brands.

Zawya

February 23, 2020

KFC looking to expand in Middle East with up to 70 new stores

KFC looking to expand in Middle East with up to 70 new stores

Fast food giant Kentucky Fried Chicken (KFC) is looking to open up to 70 new outlets this year across the GCC and Levante. The famous Colonel Sanders brand opened its first store in the area in Kuwait in 1974 and has gone on to become one of the market leaders, with 774 stores currently in operation in the MENA region – this includes 558 stores in the GCC, 220 in Saudi Arabia, 151 in the UAE, 66 in Kuwait, Oman (36), Bahrain (24) and Egypt (156).

Arabian Business

August 8, 2019